Matt Wells
378 Macalester St, St Paul MN 55105 USA
(651) 695 0086  LinkedIn profile

Marketing analytics and marketing operations professional with broad experience in market segmentation and CRM system management.  Boundary spanner and team builder who speaks the language of sales professionals, software engineers and everyone in between.




Director, Marketing Analytics, West, a Thomson Reuters company, 2005-

Lead marketing analytics and operations teams (eight staff members); supervise the development of complex predictive models; supervise team of marketing operations specialists executing list development (Unica); lead the development, planning and implementation of online marketing operations toolset and other marketing automation

Director of Analysis, Marketing Architects, Inc. 2003-2005

Led planning and analysis team (five staff members); design, planning, execution and results interpretation for multiple creative, offer, and media tests each month for dozens of direct response advertiser products; served as lead business analyst for CRM development

Director of Database Marketing and Analysis, The Lacek Group 2000-2003

Provided expertise in creation, management and use of data warehouse for database marketing acquisition and retention efforts; led strategic review of database marketing capabilities; aggregated and interpreted data from multiple sources

Manager of Database Marketing, Select Comfort Corporation 1997-2000

Managed name selection, prospecting, and reporting of results for all retail advertising and direct marketing programs; managed development and implementation of trade area definitions

Manager of Auxiliary Services, Concordia Language Villages 1990-1997

Managed transportation operations; managed capacity controls for summer and academic-year programs; managed retail operations.

EDUCATION:  M.B.A., Minnesota State University; B.S. in Statistics, Honors, Case Western Reserve University